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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06942_Field_TCUM T507.txt
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1996-04-10
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917b
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16 lines
reaching out for the sylph Lolita.
Certainly there have been some strenuous slimming
programs for the car in recent years. But if one were to ask,
“Will the car last?” or “Is the motorcar here to stay?” there
would be confusion and doubt at once. Strangely, in so
progressive an age, when change has become the only
constant in our lives, we never ask, “Is the car here to stay?”
The answer, of course, is “No.” In the electric age, the wheel
itself is obsolescent. At the heart of the car industry there are
men who know that the car is passing, as certainly as the
cuspidor was doomed when the lady typist arrived on the
business scene. What arrangements have they made to ease
the automobile industry off the centre of the stage? The mere
obsolescence of the wheel does not mean its disappearance. It
means only that, like penmanship or typography, the wheel will